3.5
The Brand You 50 (Reinventing Work)
ByPublisher Description
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Download the free Fable app
Stay organized
Keep track of what you’re reading, what you’ve finished, and what’s next.
Build a better TBR
Swipe, skip, and save with our smart list-building tool
Rate and review
Share your take with other readers with half stars, emojis, and tags
Curate your feed
Meet readers like you in the Fable For You feed, designed to build bookish communitiesStay organized
Keep track of what you’re reading, what you’ve finished, and what’s next.Build a better TBR
Swipe, skip, and save with our smart list-building toolRate and review
Share your take with other readers with half stars, emojis, and tagsCurate your feed
Meet readers like you in the Fable For You feed, designed to build bookish communities4 Reviews
3.5
Pat Romboletti
Created over 2 years agoShare
Report
Eric
Created over 5 years agoShare
Report
Jen
Created over 10 years agoShare
Report
Maria Ruiz
Created almost 13 years agoShare
Report
About Tom Peters
TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.
Other books by Tom Peters
Start a Book Club
Start a public or private book club with this book on the Fable app today!FAQ
Do I have to buy the ebook to participate in a book club?
Why can’t I buy the ebook on the app?
How is Fable’s reader different from Kindle?
Do you sell physical books too?
Are book clubs free to join on Fable?
How do I start a book club with this book on Fable?
Save to a list
0
/30
0
/100
Private List