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The Fundamentals of Marketing FigureThe Fundamentals of Marketing Figure

The Fundamentals of Marketing

Curated by Musa Tariq


About the Curator
Musa Tariq is the chief marketing officer at GoFundMe, overseeing global marketing and communication for the largest fundraising platform in the world. Previously, he has worked in marketing leadership roles at Airbnb Experiences, Ford Motor Company, Apple, Nike, and Burberry.

About the Folio

Throughout my career, I’ve seen how the best brands in the world build a strong foundation, learning more about their customers and choosing the right market segments. Once that foundation is in place, you can work better and faster. These books are indispensable for a career in marketing, building a foundation that will support you throughout these days of uncertainty and transformation.

Book selections

Musa Tariq book recommendations - Fable

Ogilvy on Advertising

David Ogilvy
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Ogilvy on Advertising

Ogilvy on Advertising

By David Ogilvy
Ever since the Internet came along, everybody believed that marketing had changed. But the reality is marketing has always been about building a relationship with your customer. Distribution channels will always change, but the dynamics of relationship-building were established decades ago. That’s why “Ogilvy on Advertising” is so important, teaching the secrets of great copy, the miracles of research, and other fundamentals of marketing, which many people, (including myself) never got as we entered the industry in the 21st Century.

Musa Tariq

Marketer
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