The Fundamentals of Marketing
Curated by Musa Tariq
About the Curator
Musa Tariq is the chief marketing officer at GoFundMe, overseeing global marketing and communication for the largest fundraising platform in the world. Previously, he has worked in marketing leadership roles at Airbnb Experiences, Ford Motor Company, Apple, Nike, and Burberry.
About the Folio
Throughout my career, I’ve seen how the best brands in the world build a strong foundation, learning more about their customers and choosing the right market segments. Once that foundation is in place, you can work better and faster. These books are indispensable for a career in marketing, building a foundation that will support you throughout these days of uncertainty and transformation.Book selections
Ogilvy on Advertising
