The Imagination Machine
ByPublisher Description
In this fascinating and practical guide, BCG's Martin Reeves and Jack Fuller break down the science of imagination and offer tools, tactics, games, and strategies for helping teams and organizations expand the art of the possible.
- A six-step process for increasing imagination. A how-to book, through and through.
- Fascinating learnings from the fields from neuroscience, computer science, evolution, anthropology, and philosophy.
- Color visuals, charts, and figures.
- Creative games, for breaking existing mental models and stoking one's imaginative fire, which the authors use with their world-class clients.
Audience: Creatives, innovators, entrepreneurs—any leader in charge of a team or innovation efforts—and CIOs/CEOs.
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About Martin Reeves
Martin Reeves is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is Chairman of the BCG Henderson Institute, BCG's internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.
Jack Fuller is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health, a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher, on Australia's Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in Human Brain Mapping and Brain, Behavior and Evolution, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.
You can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com/MartinKReeves and twitter.com/jackmfuller.
Other books by Martin Reeves
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