The Fragility of Bodies

1. Advance Reading copies available early for reviewers and stores.

2. Bookstore co-op available

3. National media targets include general interest and mystery reviewers in national dailies and magazines. National print campaign to include NYT, Washington Post, Publishers Weekly, Kirkus, Booklist.

4. Amazon Promotion

5. Book Sense Promotion

6. E-Book Marketing: ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher will be promoting both e and p through social media. Open to suggestions on vendor promotions. We will market these promotions through social media, newsletters, etc.

7. Internet promotion on www.bitterlemonpress.com , Bitter Lemon Facebook page and Bitterlemon channel on YouTube.

8. Announcement e-mails sent to all independent bookstores and book

clubs, mystery bloggers and websites.

9. Twitter campaign by publisher and PR agency, to include contests and giveaways.