4.0
The Design of Everyday Things
ByPublisher Description
The essential guide to human-centered design
“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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4.0
“I had such an amazing time reading this book! I’m so glad I picked this up, as I’m still a beginner in the non fiction category of reading. One of the easiest to read non fiction books I’ve read. Such amazing real life examples! Will definitely find myself referring to it again and again, so that I can absorb it better each time. If you are new to the field of design or even slightly curious about it, this is a great book! Absolutely loved it. Highly recommend for people trying to get into non fiction and are slightly curious about design. Best and detailed examples. A lot of personal experiences that make the book relatable.”
CaptivatingEducationalRewardingThought-provokingCredible sourcesData-drivenEvidence-basedPersonal experienceScientificWell-researchedBalanced perspectivesEasy to followFlows wellLogical progressionWell-arguedWell-organizedWell-pacedClearConciseConversationalEasy to readEffective visualsEngagingObjective
About Don Norman
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.
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