The Complete Idiot's Guide to Starting and Running a Winery
ByPublisher Description
Making the dream a reality…
For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn:
•How to put together a business plan
•Different varieties of grapes and wines
•How to lay out a floor plan and what equipment is needed
•How to promote wines
For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn:
•How to put together a business plan
•Different varieties of grapes and wines
•How to lay out a floor plan and what equipment is needed
•How to promote wines
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About Thomas Pellechia
Thomas Pellechia is an independent writer who specializes in food and wine. He has authored dozens of magazine articles about fine cuisine, and has been a newspaper columnist in western New York for more than two decades. Thomas has also written and published books on the food and drink industry, including Over a Barrel: The Rise and Fall of New York's Taylor Wine Company and The Complete Idiot's Guide to Starting and Running a Winery.
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