3.0
The Balanced Scorecard
ByPublisher Description
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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3.0
“Không cần phải giới thiệu về một trong những công cụ quản trị nổi tiếng nhất thế giới trong những thập kỷ qua. Đã đọc 2 quyển sách về Balanced Scorecard tuy nhiên quyển sách này khác biệt là nó được viết do chính cha đẻ của công cụ BSC.
Tuy nhiên, tôi vẫn chưa có dịp được chứng kiến một doanh nghiệp nào áp dụng công cụ này thành công trong việc quản lý chiến lược.
Nếu ai có kinh nghiệm về việc triển khai công cụ này có thể làm 1 buổi coffee talk chia sẻ kinh nghiệm để cùng nhau học hỏi.”
About Robert S. Kaplan
Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School and chairman of the Balanced Scorecard Collaborative. David P. Norton is founder and president of the Balanced Scorecard Collaborative.
Other books by Robert S. Kaplan
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