The 4 Steps to Generate Your First Million Euros in Sales
By Christelle DamiensPublisher Description
Introduction v
1. Product 1
Focus, protect, comply, and position your product
2. Customers 35
The key to your success in Europe
3. Country 71
Insider’s tips for doing business in the European market
4. Sales channels 83
Getting your product to your end-users
5. Marketing 101
Remember, it’s all about sales!
6. Team 117
The people who will take you to success
7. Dashboards 149
For high-performance European sales teams
8. The 4 steps to get to your first million euros in sales 173
The Exportia Method
Conclusion 243
Appendix A: Country profiles 247
Appendix B: Useful travel companies 257
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About Christelle Damiens
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