Sustainable Destination Branding and Marketing

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By Anukrati Sharma & Juan Ignacio Pulido-Fernández &

Publisher Description

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researcher in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of the Tourism Crisis Management Institute (University of Florida, US), the Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosophers, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012, International Journal of Disaster Resilience in the Built Environment, University of Salford, UK; Outstanding Reviewer 2013, Journal of Place Management and Development, Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014, International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who's Who in the World since 2009. He has been nominated for 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded Visiting Research Fellow at the School of Sociology and Social Policy, University of Leeds, UK and the University of La Habana, Cuba. In 2017 he was elected as Foreign Faculty Member of AMIT, Mexican Academy in the study of Tourism, which is the most prominent institution dedicated to tourism research in Mexico. Now he works as an editorial advisory board member of Cambridge Scholar Publishing UK and IGI Global US.