Shelf Life
ByPublisher Description
You've successfully published and launched your book…
But then, crickets…
Are readers bored with your posts?
Do they hate your book?
No! Chances are your readers aren't yet aware that your book exists! Shelf Life: A Field Guide to Long-Term Author Success is an essential companion for authors looking to sustain and grow their book's success long after the launch. Packed with actionable strategies, this guide walks you through the often-overlooked steps of post-publishing marketing, from engaging readers through social media and email campaigns to securing book reviews, organizing book tours, and leveraging partnerships with bookstores, libraries, and book clubs.
Whether you're a debut author or a seasoned writer, Shelf Life empowers you to navigate the evolving world of book marketing with confidence and creativity. Learn how to build a loyal readership, maintain visibility, and give your book the shelf life it deserves.
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About Deborah Kevin
Deborah Kevin (pronounced “KEY-vin”), the founder and Chief Inspiration Officer* of Highlander Press, loves books. Since teaching herself to read when she was four years old until now, books have been her constant companions.
A writer herself, she enjoys guiding others through the process of writing, editing, and publishing their books. Her clients have said they feel held and supported through the process of becoming bestselling authors, and they realized that Deborah saw something in their words that others missed.
Ms. Kevin lives with her family in Baltimore City, Maryland, with a pup named Fergus—that is, when they’re not off discovering the world. You can follow her and Highlander Press on social media.
Other books by Deborah Kevin
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