Rural Tourism and Enterprise
ByPublisher Description
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:
- Examines key issues affecting rural enterprise and tourism
- Explores the breadth of rural enterprise management and marketing across both developed and developing economies
- Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
- Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers
Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
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About Ade Oriade
Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise. Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations. Ade holds a PhD in Tourism and Services Management. Ade is widely published in his research areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.
Peter Robinson
Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects.
Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.
He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy
Other books by Peter Robinson
Peter Wiltshier
Peter Wiltshier currently teaches at the University of Derby as a Senior Lecturer and Programme Leader for Tourism Management, where his work aims to ensure that the public and private sectors collaborate together to develop resources and skills for communities, pursuing bottom-up planning and policy development. His current research focus is centred around small business and lifestyles in the Peak District. He is also working with the Diocese of Derby to identify how tourism can benefit churches, as well as evaluating the impacts of tourism on host communities through local government offices. He supports the county, district and parishes within Derbyshire and the Peak District in their endeavours to create a better environment for all through purposeful leisure and recreation. He is also a reviewer for the Journal of Marketing Management, the Journal of Tourism Management and the International Society of Travel & Tourism Educators (ISSTE).
Other books by Peter Wiltshier
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