Reinventing You, With a New Preface
ByPublisher Description
Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
- Identify how others currently perceive you
- Determine your unique strengths
- Formulate a vision for your new brand
- Create a powerful narrative to tell your story
- Reintroduce yourself successfully
- Make a powerful first impression with your new brand
- Develop a concrete action plan to get you there
Audience: A broad audience of managers, executives, and intelligent people involved in all kinds of work, who need to (or aspire to) rebrand themselves in pursuit of furthering their careers or finding their next career.
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About Dorie Clark
Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and a Washington Post bestseller. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." She is a frequent contributor to Harvard Business Review and has been recognized as a "branding expert" by the Associated Press, Inc., and Fortune. She consults and speaks for clients including Google, Microsoft, Yale University, and the World Bank. You can download her free Stand Out self-assessment workbook at dorieclark.com.
Author social media/website info: dorieclark.com, twitter.com/dorieclark, linkedin.com/in/doriec, facebook.com/dorieclark
Other books by Dorie Clark
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