No Logo

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The first step is to download the Fable app. From there, you’ll be able to create your own private or public book club and invite others to read with you. Once your club is created, click on the plus sign under “Currently reading” and search for this book to add it to your club.

By Naomi Klein

Publisher Description

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.

In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

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98 Reviews

3.5

Jonb497

Created 6 months ago

Maria

Created 9 months ago

josephineprdhmm

Created 10 months ago

Rick Wilson

Created about 1 year ago

“The first half was a really good summary and overview of how brands have captured the public imagination of the last 50 years or so. The second half was a lot of weird disconnected theories and half baked communities trying to figure out what to do about it. From street art to Greenpeace. I never really thought there was a clear throughput on any of this.”

Sonja

Created about 1 year ago

“If I could be anyone, in terms of academia and my profession, I would be Naomi Klein. Her intelligence and wit emanates from every single word she writes. Reading her work, I get the same feeling that I get when I'm around people in my life who I find to be smart beyond my own understanding: absolute awe and a little bit of jealousy. I read No Logo for the first time in 2015-2016 when I was writing my master's thesis. (Well, "read" is a term I use here very loosely, considering that I mostly just skimmed for passages that would be useful in constructing arguments about the efficacy of branding in identity development.) But this was my first time reading this from cover to cover. And I'm kind of upset that I didn't do so earlier. As I mentioned, Klein is really damn smart. Which makes it so that this book is not necessarily easily approachable on every page. Some things definitely went over my head and felt uninteresting, simply due to their complexity. But don't get me wrong, that doesn't take away from the fact that this book is absolutely vital to the way we exist in our capitalistic culture today. And imagine, this was written in 1999 and you would honestly never know without checking, because every argument is still so relevant. If you're a consumer, you need to read this. You need to soak this in and understand all of this. Understand how uncomfortable these facts are and understand that you (yes, YOU) need to stop making excuses and stop consuming, at all costs. And understand that if you choose not to because it's too difficult or you really want those Nike shoes, you're promoting something immoral and unethical. Because as much as we want to blame the big guys, we're the ones funding them. Despite my rage for the state of consumption in today's world, Klein herself remains seemingly optimistic and positive towards the consumer, while focusing her criticism mostly on the businesses themselves. What says it all is Klein's quote from Utah Phillips: "The earth is not dying, it is being killed. And those that are killing it have names and addresses." She also provides a litany of examples of just how powerful we as consumers are, which to me underlines our responsibility in this situation. We can't be perfect and we most likely can't save the world, but it is our responsibility to be aware and to at least try. Making the changes that we need to be making is supposed to be uncomfortable. So thank you Naomi Klein for allowing me to write an interesting master's thesis. And thank you now for giving me a kick in the butt to get a move on with my doctorate degree, which I've been dreaming about ever since the day I graduated. I have a feeling No Logo will be referenced in that thesis as well...”

About Naomi Klein

Naomi Klein is the award-winning author of the acclaimed international bestsellers The Shock Doctrine, No Logo, This Changes Everything, and No Is Not Enough. She is a contributing editor for Harper’s, a reporter for Rolling Stone, and writes a regular, internationally syndicated column. She has won the James Aronson Award for Social Justice Journalism. In September 2018, she was named the inaugural Gloria Steinem Chair for Media, Culture and Feminist Studies at Rutgers University.