Your cart is empty

©2026 Fable Group Inc.
information icon
This book is not available to purchase on Fable

Incarnate

By Alma Katsu
Incarnate by Alma Katsu digital book - Fable

Publisher Description

From beloved horror maven Alma Katsu comes a terrifying reimagining of The Picture of Dorian Gray for the internet age.

Beauty doesn’t fade. It feeds.

Marion Wagner has spent her whole life wanting nothing more than to be seen. But after failing to make her mark (any mark, really) as an influencer, she takes a job at a company focused on cutting-edge deepfake technology. And there, in secret, is where creates her salvation. 

Isabella. An impossibly gorgeous girl who takes social media by storm. Marion’s code is brilliant, and Isabella seems real. So real that she garners millions of followers. Brands beg to partner with her. Everyone wants to meet her IRL. The adoration—and the cash—flows in. Marion is finally happy. She's getting all the attention she ever wanted—isn't she? 

Then the cracks begin to show. Marion can barely stay ahead of the partnership requests, and love letters and the rabid fans filling her DMs trying to track Isabella down. All this time working in secret with all this pressure is getting to Marion—she can’t tell where she ends, and her creation begins. And when someone gets a little too close to her secret, a violent confrontation sends Marion on the run, forcing her to confront what she’s willing to sacrifice to keep her secrets. 

A modern reimagining of Oscar Wilde’s The Picture of Dorian Gray, Alma Katsu’s Incarnate is an illuminating, haunting tale of algorithmic worship and beauty that can kill.

Download the free Fable app

app book lists

Stay organized

Keep track of what you’re reading, what you’ve finished, and what’s next.
app book recommendations

Build a better TBR

Swipe, skip, and save with our smart list-building tool
app book reviews

Rate and review

Share your take with other readers with half stars, emojis, and tags
app comments

Curate your feed

Meet readers like you in the Fable For You feed, designed to build bookish communities
app book lists

Stay organized

Keep track of what you’re reading, what you’ve finished, and what’s next.
app book recommendations

Build a better TBR

Swipe, skip, and save with our smart list-building tool
app book reviews

Rate and review

Share your take with other readers with half stars, emojis, and tags
app comments

Curate your feed

Meet readers like you in the Fable For You feed, designed to build bookish communities

No Reviews

About Alma Katsu

Alma Katsu is the author of Fiend, The Hunger, The Deep, The Fervor, and five other novels. Her work has won or been nominated for the Bram Stoker, Locus, Western Heritage, and International Thriller Writers awards, among others. Prior to the publication of her first novel, she had a thirty-five-year-long career as a senior intelligence analyst for several U.S. agencies, including the CIA and NSA, as well as RAND. Katsu is a graduate of the master’s writing program at the Johns Hopkins University and received her bachelor’s degree from Brandeis University. She lives in West Virginia with her husband.

Start a Book Club

Start a public or private book club with this book on the Fable app today!

FAQ

Do I have to buy the ebook to participate in a book club?

Why can’t I buy the ebook on the app?

How is Fable’s reader different from Kindle?

Do you sell physical books too?

Are book clubs free to join on Fable?

How do I start a book club with this book on Fable?

Notification Icon
©2026 Fable Group Inc.
Fable uses the TMDB API but is not endorsed or certified by TMDB