I'm Afraid Debbie from Marketing Has Left for the Day
ByPublisher Description
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
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Aviran Revach
Created over 1 year agoSimon Svane
Created over 1 year agoVeronica
Created over 2 years agoRavi Warrier
Created about 3 years agoStart a Book Club
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