Go To Market Like You Mean It
ByPublisher Description
Go To Market Like You Mean It: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like You Mean It™ Series—a practical operating system for B2B growth.
This volume is the tactical field guide for SaaS founders and operators who need a revenue system that actually works. Most startups don't fail because of their product—they fail because they never build a repeatable go-to-market engine.
This isn't theory. It's a step-by-step playbook developed by the team at Mir Meridian, veteran operators who've built and scaled GTM systems from zero to $100M+. Whether you're stuck at $10M ARR or chasing your next milestone, this book shows you how to get there with clarity and control.
Inside, you'll learn how to:
- Build a 30-day RevOps backbone to expose weak points in your funnel
- Develop ICPs based on real buying behavior, not assumptions
- Create messaging systems that scale beyond the founder
- Hire and manage sales teams with scorecards and weekly rhythms
- Run founder-led or founder-light sales motions with confidence
Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments, not enterprise stories or GTM past.
If you're ready to stop guessing and start building a revenue machine with intent, this book is your starting point, and the foundation for the entire Go To Market Like You Mean It™ Series.
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About John Braze
John Braze is co-founder of Mir Meridian and co-author of Go to Market Like You Mean It. His career began aboard U.S. Navy submarines, where precision under pressure wasn't optional; it was survival. That discipline now drives his approach to revenue operations, helping B2B companies navigate the treacherous waters between $10M and $50M ARR. John specializes in the "messy middle" where most scaling efforts break down: when founder-led selling hits its limits, hiring outpaces process, and growth stalls despite burning more cash. His work centers on building the operational backbone that lets CEOs run their business on facts instead of hope. This means outbound programs that get replies, RevOps hygiene that boards can trust, and sales processes that work when the founder isn't in the room. John has seen every flavor of scaling failure, from pipeline theater to hiring disasters, and helps teams avoid repeating those expensive mistakes. At Mir Meridian, he partners with executives and investors to align product, sales, and operations into systems that compound rather than just consume resources. His bias is toward action over analysis, discipline over heroics, and building things that last beyond the next funding round.
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