This book is not available to purchase on Fable
Feminist Perspectives on Advertising: What's the Big Idea?
ByPublisher Description
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled "Historicize This!," includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women's complex relations with technologies from cars to Twitter. The second section, "Advertising Body Politics," groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese "promotion girls." The third section, "Media Reps," revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, "Reproduction and Postfeminist Empowerment," ends the book with a selection of case studies on the advertising industry's cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women's reproductive health and mothering.
Download the free Fable app
Stay organized
Keep track of what you’re reading, what you’ve finished, and what’s next.
Build a better TBR
Swipe, skip, and save with our smart list-building tool
Rate and review
Share your take with other readers with half stars, emojis, and tags
Curate your feed
Meet readers like you in the Fable For You feed, designed to build bookish communitiesStay organized
Keep track of what you’re reading, what you’ve finished, and what’s next.Build a better TBR
Swipe, skip, and save with our smart list-building toolRate and review
Share your take with other readers with half stars, emojis, and tagsCurate your feed
Meet readers like you in the Fable For You feed, designed to build bookish communitiesNo Reviews
Start a Book Club
Start a public or private book club with this book on the Fable app today!FAQ
Why can’t I buy this ebook on Fable?
Can I start a book club with this book on Fable?
Are book clubs free to join on Fable?
