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Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
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About Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.
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Mitch Horowitz
A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the Philosophical Research Society in Los Angeles, and the PEN Award–winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch is the author of G&D Media’s Napoleon Hill Success Course series, including The Miracle of a Definite Chief Aim; The Power of the Master Mind; and Secrets of Self-Mastery. Mitch also edits and narrates G&D’s Condensed Classics series.
Other books by Mitch Horowitz
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