Business Development - The Path to Profits

Business Development - The Path to Profits describes how an advisory board populated with highly experienced, committed, and well-connected individuals is the fastest and most effective way to drive a company's top line. This book describes the design, operation, and management of such boards – boards that will radically increase the effectiveness of a company's business development process.
Every senior executive's future, no matter what their title, depends on how well business development works. Your own future depends on how well it is managed within your company. Many CEOs and other senior executives have become addicted to courses and seminars on the subject. They move from one guru to another only to be disappointed yet again. All they seem to be accomplishing is moving the flatware around on the table – nothing fundamental seems to change and the food never shows up. The cycle goes on and on – with precious time and resources being wasted. So why is this happening?
The basic reason is that none of the offered solutions adequately address the fundamental issues – that the science and art of business development as it is traditionally practiced is inadequate to the challenges that companies now face. Business Development - The Path to Profits provides you with an entirely new approach. This book will help you break that cycle and set off on a new, highly productive path. It can help you meet a challenge that affects your future and the future of your company – and that makes it particularly important.