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Discover and Enjoy the World’s Best Stories Only on Fable

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The most important lesson I learned during COVID is this: self-care ethic is as important as work ethic. Making time to relax is just as important as working hard to progress your career. Reading stories is a powerful tool to help us relax and improve our cognitive fitnessWe have spent the last year working with a team of readers and dreamers, building a new way for all of you to share your favorite books and read together with friends. We are collaborating with great authors, publishers, designers, and developers to help fill your life with amazing stories. We are thrilled that our amazing investors — Redpoint Ventures, M13, Defy, Breyer Capital, and others — support us in our mission.Today, we are proud to reveal the first generation of the Fable app on both iOS and Android devices with millions of books to choose from. Try a free month and start reading together with your family, friends, and book clubsOver the past couple of years, as I was researching simple ways to help address the growing mental wellness crisis, I discovered the mental wellness benefits of reading. As an avid reader myself, this motivated me to think deeply about:
  • How do we apply technology to bring humanity back to each of us? 
  • How do we make mental wellness through reading a priority?
Instead of consuming digital junk and disposable content on our devices, let’s fill the spare moments in our lives with meaningful stories that stir our imagination, bring us joy, and challenge our thinking.

What is Fable?

Fable is the modern way to discover, read, and discuss the world’s best stories. Every month we feature Fable Folios — a thematic curated selection of books chosen by expert tastemakers — so that you can spend less time searching and more time reading. This month, Paulo Coelho curates a Folio called “The Quest for Purpose,” Tiffany Shlain curates “How to Stay Human,” and last month, David Sedaris curated a collection of gripping biographies called “Iconic Alcoholics.” The Fable app is designed for social reading, making it super easy for you to create book clubs to share your thoughts, highlight favorite lines, take notes, and have discussions using prompts right in the book. It is a purposeful way to build fun and safe communities with your friends and colleagues through virtual book clubs. You can also join our public book clubs to discover what others are reading and join broader discussion groups.We know that just 30 minutes of reading every day can improve our mental wellbeing. Fable is much more than a reading app. It’s a community of readers building human connections. In this Fortune article, you can read more about the story behind Fable.

How do you get started with the world’s best stories on Fable?

It’s easy!  

  1. Download the Fable app on the App Store for iOS or in the Google Play Store for Android. Visit fable.co/download for the links.
  2. Sign up and create your Fable account.
  3. Start a free trial.
  4. Browse Fable Folios. These creative collections will guide you through fascinating stories, ranging from resilient lives to fantastical tales to hard-hitting biographies. Each curator offers you a unique and inspiring reading journey. You can also search for any specific book you may be looking for.
  5. Read Fable book summaries in the book detail view for the books that intrigue you. Add your favorite books to “wishlist.”
  6. On your web browser, go to the Fable Web Store. Checkout your wishlist and buy the books you want. Once you purchase a book, it will automatically appear in your app.
  7. Join or create a Book Club in the Fable app and start reading with friends, or encourage your company to sponsor Reading Clubs for employees. For every book in our Folios, there will be discussion prompts that will appear magically as you read. :-)
As we continue to look forward to curbing COVID-19 with vaccinations for the world, also remember to prioritize your mental wellness every day.We hope that Fable will help you renew your self-care with reading only the best stories!

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