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Mina Yoo
Bio
Mina Yoo is a a savvy entrepreneur and a former professor and researcher of entrepreneurship at the University of Washington Foster School of Business and Stanford University. As a new mom training to summit Mount Rainier, she reinvented the carabiner by developing the Heroclip, a modified version that features a clip and a rotating, folding hook.A recovering lawyer, coauthor Hilary Meyerson is a professional writer and social media marketing expert. She has written feature stories for several regional national and literary magazines including Seattle magazine, Seattle Metropolitan and McSweeney's. She also runs a social media/marketing company, Little Candle Media, where she advises many startup businesses on how to best leverage social media in their marketing efforts.