Fred Reichheld

Bio

Fred Reichheld is the creator of the Net Promoter system of management, the founder of Bain & Company's Loyalty practice, and the author of five books, including the New York Times bestseller The Ultimate Question 2.0. He is currently a Fellow and Senior Advisory Partner at Bain, where he has worked since 1977. He divides his time between Cape Cod and Miami.

Darci Darnell is the global head of Bain's Customer practice. She has served in multiple global leadership roles and today sits on the firm's top elected governance committee. She is based in Chicago.

Maureen Burns is a Senior Partner in Bain's Customer practice. She is one of Bain's foremost experts on the Net Promoter System and Customer Loyalty. She is based in Boston.

You can find more about Fred Reichheld at:
bain.com/our-team/fred-reichheld
linkedin.com/in/fredreichheld
twitter.com/fredreichheld?lang=en

Fred Reichheld Books

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Harvard Business Review

HBR's 10 Must Reads 2023

Harvard Business Review

Winning on Purpose

Fred Reichheld

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review

The Ultimate Question 2.0 (Revised and Expanded Edition)

Fred Reichheld